Content analytics

What you can do

Content analytics gives you a snapshot of your team members' content usage. These snapshots help you:

• Track completion percentages within a given piece of content
• View the progress of individual learners within your team
• Understand how your team is engaging with content
• Highlight durations and unique user data for a particular piece of content

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Web reports

To get started:

1. Click Analytics in the Leader view of the navigation menu.
2. Click the Content tab.

Content analytics includes two views:

• The default view is the Content dashboard.
• When you click a particular piece of content, you'll see its Detail dashboard.

Content dashboard

The Content dashboard allows insight into top-level content analytics data.

1. The Overview shows you the following data:
   • Users active
   • Content viewed
   • Video course view time
2. Popular content among users shows you how many users are engaging with the most popular content. Popularity is determined by the number of active users.
3. You can customize the web and CSV reports with the Date range filter.
4. You can customize the web and CSV reports with the Teams filter. To view unassigned users, make sure all teams are deselected.
5. You can customize the web and CSV reports with the license filter, including options for removed and free account users. If your plan includes multiple license types, this filter allows you to select which to include in the report.
6. You can download a CSV report of your content analytics data, discussed below.
7. You can filter the Content table by entering a keyword or phrase.
8. The Content table shows you all content viewed, according to the filters you've set. Clicking a specific piece of content opens its Detail dashboard, discussed below. You can click the Content type label to filter by the content types used by your users. You can click any of the other labels to sort by that field, and click again to toggle between ascending and descending. The data fields include:
   • Content title
   • Users active
   • Content type
   • Subject

Detail dashboard

The Detail dashboard provides deeper insight into the selected piece of content. To get to it, click any piece of content in the Content table of the Content dashboard.

1. The Overview shows you high-level data about the respective piece of content, according to the filters you've set. See Data fields by content type for a listing of data fields.
2. User activity gives you a granular level detail of your team's learning. You can hover over a particular point on the graph to display the time spent on that day with the content.
3. You can customize both the web and CSV reports with the Date range filter.
4. You can customize both the web and CSV reports with the Teams filter. To view unassigned users, make sure all teams are deselected.
5. You can download a CSV report of your content analytics data, discussed below.
6. You can filter the Learner table by entering the name of a learner.
7. The Learner table shows you data about the learners who have engaged with the respective piece of content, according to the filters you've set. You can click any of the labels to sort by that field, and click again to toggle between ascending and descending. See Data fields by content type for a listing of data fields.

Data fields by content type

The data fields in the Overview (A) and the Learner table (G) vary depending on the respective content type. The data fields include:

Ideas for using analytics data

• The Overview gives you a detailed analysis of usage for a piece of content. Particularly valuable are the average view time per user and the average completion percentage. With these two data points, you can spot trends and track improvements within your team.
• Report downloads can be customized by date range and by user or team. By default, the report download pulls data from the last 30 days and for all users. We recommend creating a cadence for pulling reports (monthly, quarterly, etc.) so you can more easily track and manage your team's engagement and progress.
• The Detail dashboard helps you find strengths within your team. You can sort by completion percentages and build internal pairing sessions between those who have completed the content and those that haven't. If you have a big project coming down the pipeline, you can use these pairings to help your teams work together and skill up on the content needed to drive success.

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CSV reports

View more details about your content analytics with the CSV report download. To download the CSVs, click the download icon next to the Select teams filter.

When you pull a CSV report for content analytics, you'll be downloading a zip file containing separate CSVs for each content type your learners use. The zip file will download to your system’s Downloads folder. Depending on the size of your plan, this may take some time to process. Once downloaded, open the CSV files in a spreadsheet program.

Data fields for these reports include:

• Account name
• Team name of user
• First name of user
• Last name of user
• Email address of user
• Note
• Start date
• Content type
• Content ID
• Content name
• Content duration
• Last view date
• Year
• Month
• Total hours
• Completion percentage
• Subjects

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Next steps

Explore how the other analytics experiences can help you monitor and guide your team’s growth.

See which analytics experiences are included in your team plan.